Business

Textbook for BUSN: 1110 Introduction to Business

Introduce your business to the world with this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, you'll learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts

Richard Stroup explains how economics applies to environmental decisionmaking, why many of our environmental laws have failed us, and how we might go about doing a better job of protecting nature. Eco-nomics is an indispensable guide to learning how to think about both economics and the environment.

Addresses a range of contemporary issues in applied and professional ethics and explores the unique role of organizational ethics in creating and sustaining a pluralistic, free enterprise economy.

Today, there are over 200,000,000 women business owners around the world. Many of these entrepreneurs are not doing business as usual, nor are they simply leaning in. Rather, they are tapping into feminine capital—the unique skills and sensibilities that they have cultivated as women—to create enviable successes. Drawing on four decades of award-winning research, Feminine Capital reveals how women are harnessing different approaches to doing business.